Bloomberg | January 20, 2019 3:13pm The story of a Chinese web company and a massive marketing campaign.
What was it?
How did it go so wrong?
And what could be done to prevent it from happening again?
In this episode of Recode Decode, Recode’s senior editor, Kara Swisher, and digital editor, Dave Mathews, look at a company called Wei’s Web that was born out of the need for a better way to understand Chinese consumers, and what happened next.
Read more about Wei’s and the events that led to its collapse.
Recode also talks to people who are trying to build their businesses in China and how they’re trying to succeed.
We’ll talk to a woman who founded a business using the Internet as an effective tool to improve her quality of life and a man who has developed a Chinese-language online marketing platform to sell his goods in China.
We will also talk to one of China’s top digital marketers about how he’s trying to grow his business while still retaining a focus on China.
This episode is brought to you by Headspace, the world’s first and only fully digital private company.
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Get started today at headspace.com/decode.