What to watch for: The importance of understanding the market context and the different levels of customer experience.
The key word here is context.
This is not a technical topic.
Understanding your target market is critical to getting the best return on investment for your business.
The bottom line: What do you need to know about your audience?
Understanding your audience is the first step in understanding the types of traffic your business generates.
This gives you the foundation to understand what kind of traffic you need and what kind you might need to attract to your business if you want to succeed.
Understanding this audience is also crucial for understanding your business model.
In this article, we’re going to examine what is meant by a web marketing strategy.
This article was written by Al Jazeera’s Web Marketing Specialist.
The views expressed in this article are the author’s own and do not necessarily reflect Al Jazeera editorial standards.