Australian Financial Reporter article Australia’s top web analytics company says it is hiring and is aiming to hire more in the coming months.
Key points:Web analytics company Cogent Technologies says it will hire 100 people in 2019The firm says it wants to hire 10,000 people by 2022It says its hiring for web marketing analytics roles to be a mix of tech and human”It’s the same strategy we’ve been using since our inception, to be agile and to have people who can collaborate,” says Scott Pugh, chief executive of Cogency Technologies.
“That’s something we’ve focused on in the past.”
Web analytics is a new technology that is gaining traction in the Australian market.
The company, which has a base in Melbourne and Sydney, is targeting to hire a mix between engineers and people with experience in social media marketing, analytics and digital marketing.
Its website has an entry that reads “We are hiring for Web Analytics roles to include web analytics, social media management and content marketing” and the firm has more than 1,000 staff in its Melbourne office.
Its chief executive, Scott Puch, says it has been able to recruit a large number of skilled web analytics professionals in the last few years.
“We have about 20 people right now, with about a dozen more coming on board,” he said.
“In 2019 we’re looking to hire around 10,100 people.”
The job descriptions are mostly in the tech domain, we’re not looking for people who are just doing technical stuff.
“In 2019, the company says the roles it is looking for include:Cogent says its web analytics roles will be a mixture of tech people and people who have experience in the field.
The firm has around 10 people who hold technical and marketing degrees, and a further 20 people who work for other technology companies.
It also has a handful of employees in other roles, including digital marketing and web analytics.
Mr Pugh says Cogenteres focus is on being agile, and says that has led it to hire people who know how to work together and communicate effectively.”
Our biggest challenge is the fact that we need people who understand how to collaborate, but also people who communicate well,” he says.”
So we’re aiming to recruit people that have a mix in terms of technology, but in terms as well as a mix with people who may have experience.
“Cogency’s website has more details about its roles.
Mr O’Brien, a former senior executive at Australian Insurance Group who is now Cogentores regional manager, says the company has hired people for its web and mobile analytics roles in the US, Europe and the Middle East.”
This is the fastest growing industry for us in Australia, and our focus has always been on finding people who will be highly capable and highly flexible, so that we can deliver quality services to our clients,” he told the ABC.”
I don’t think we’ve really found the right balance between being agile and being flexible.
“Cognizant Analytics has been recruiting people in Australia for more than two years, Mr O’Brian says.
It currently has around 5,000 employees across the country, with more than 2,000 on staff in Melbourne.
Cognisant Analytics said it was looking for experienced web analytics people to help the company meet the growing demand for data analysis in the market.”
As an industry we’re trying to capture that data and analyse it,” chief executive Tom O’Sullivan told the BBC.”
And we think it’s really important to capture all the data that you can.
“It helps us to provide us with insights into our customers, what they are doing, what the behaviours are, what our expectations are and what we need to do to get there.”
Mr O,Sullivan said it would be a challenge to recruit the people the company needed, but it was working hard to find the right people.
Cogenta has said it expects to hire between 5,500 and 6,000 web analytics workers over the next 12 months.
Mr Anderson says Cogs web analytics team is already strong, and is looking to expand further.
“To make sure we have the right mix of people we need, we need at least three to four people with web analytics skills, we also need a bit more,” he added.
“If we’re lucky enough to have that then I think we’ll be able to have a lot more people that we have in place.”
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