You’ve heard it all before: “spammy” and “spammy.”
But what if there’s a more subtle form of marketing that’s also annoying to you?
What if social media agencies, which are often described as the ‘gold standard’ for social media, are also guilty of spreading spammy content?
Social media marketers are often praised for their ability to reach out to the masses.
But it’s often overlooked that social media can also be used for the same purpose, as the infographic below illustrates.
It shows the average number of times a social media agency’s posts appear in the News Feed of the top 10 most shared stories on Facebook.
If you’ve ever been to a marketing event or had an online conversation with a friend, you’ll know how easy it can be to get lost in the social media conversation.
It’s a common complaint amongst social media marketers that their posts aren’t seen by as many people, but this infographic shows why that’s not necessarily true.
The infographic was produced by the Marketing Intelligence Group (MIG), a company which offers the social marketing analytics service, Social Graph, to its clients.
Social Graph is a tool that allows marketers to see how many times people interact with their posts and the impact of each interaction.
According to the infographic, a social agency with over 200k users can have an average engagement rate of less than one post per 1,000 visitors.
And while this is far from the case for many of the agencies that share the top stories, there are a few that can boast more than 1.5 million followers.
It all comes down to the fact that the number of people who engage with your post is not directly tied to the number you share it with.
And this infographic proves that the more people who share your content with you, the more likely it is that your content will be shared.
Social media marketing is all about reaching people through social media.
As such, it can also help you gain an edge in the battle for organic search results.
If your social media content has been viewed by a few more people than you initially intended, you can also see how that might influence search rankings.
But how to avoid becoming a spammer?
While social media companies are responsible for the vast majority of the traffic generated on their sites, they can be guilty of spamming their clients.
Here are some tips to help you avoid getting spammed by social marketing agencies.1.
Be specific in your questionsSocial media companies use various social media tools to gather data about their customers.
This means that your questions should be specific to your customer and tailored to them.
For example, if you’re looking for a specific answer to a question, it might be a good idea to ask them directly instead of through a social platform.2.
Try to understand the purpose of your social communicationA good way to identify whether a social marketing agency is a spammy agency is to see if they provide marketing guidance to their customers and how to improve your social marketing campaign.
For example, an agency might send a series of questions in order to determine what your specific customer wants from a product or service.
This could be useful to you, since it might show you what your customer wants or does not want, and what they’re looking to improve on.3.
Be transparent in your responsesThe more people you ask, the easier it will be for you to know exactly what you’re asking for.
For a more personalised experience, you might want to ask questions on your own.
For instance, if a social content agency sent you a series to test whether your specific question is a good fit for them, you could ask:”What’s your favourite TV show?,” or”How many people do you know that would love to get a tattoo?”4.
Ask for specific informationYou can often find a lot of information online, such as the names of the product or services a company sells, which can help you narrow down the best way to reach your customer.
However, some social media platforms will give you a more personalized answer by offering you more specific information.
For this reason, it’s always a good practice to get more specific when you’re communicating with social media and avoid giving out too much information.
For instance, you may want to tell them that the product is available for sale, or ask for more information about how it will affect your relationship with the customer.5.
Be upfront about your intentionsWhen you speak to social media professionals, they often give you the impression that they’re trying to sell you something, such like a product.
But, if they’re not, it makes it very difficult for you and your clients to understand what their social media presence is all for.
If your social posts are for free, you should be upfront about what they might be worth.
If they’re for a fee, it could be a bad sign.
The truth is that social marketing companies are all about providing you with something