Enlarge/ Enlarge: Facebook ads.
(Photo: Mark Lennihan/AP)The top web marketing agencies and platforms, according to a new study from research firm Envision, are targeting a wide range of users, from a broad range of audiences, including millennials, small business owners, and those with disabilities.
The study also found that the top web marketers are making significant progress on a few key issues: the speed of their digital marketing efforts, the quality of their content, and their ability to target their audience.
The Envision study, which was released Tuesday, surveyed a sample of 2,068 digital marketers and marketing executives across the globe to gauge their success on a range of topics, including speed, quality of content, targeted audience, and engagement.
“This is a critical step in the evolution of the Web as a global platform,” said Matthew Kaczmarek, vice president of marketing and digital at Envision.
“It’s clear that we need to take our digital strategy beyond simple search and target marketing to ensure the best outcomes for our users and businesses.”
The top 10 most successful digital marketers in the study were based in China, Europe, the U.S., and the U and A. The top 10 digital marketers worldwide were based around the U, A, U.K., and A, but were based outside of the U., Europe, and the A.
The top ten most effective digital marketers based in the U of A:Coca-Cola:1.
The Coca-Cola Company 2.
Altria Group 4.
Campbell Soup 5.
The UnitedHealth Group 6.
Kraft Foods 7.
Darden Restaurants 10.
Among the top 10 top web marketers globally:Chesapeake Energy:1, Baidu2, Twitter3, Pinterest4, Facebook5, Spotify6, Uber7, Google8, Spotify9, Google10.
Facebook and TwitterSource: Envision/AdvertisingAge