You’re a marketing manager who’s been hired to help a company with its online marketing strategy.
You’re in charge of hiring and developing a team of social media experts.
The company is in the midst of an overhaul, and the hiring process has been fraught with uncertainty.
But now you have a clear idea of what to expect.
And the hiring is starting to feel more like a challenge.
“I’ve been working for an organization for nearly 15 years and this is the first time I’ve seen a social marketing strategy, a strategy that involves a team and a lot of internal engagement, where the entire organization is focused on a single strategy and a single set of tools,” says Tim Oster, VP of digital strategy for the startup The Huddle.
“That’s the challenge we’re facing.”
You may be thinking, How can I get more social engagement without hiring a team?
But it’s a challenge that’s also common in today’s tech-driven world.
Here are some tips to help you find the right social media strategy for your company.
This means having a clear strategy that reflects your company’s strategy and objectives.
Build a team.
This includes building a team that’s aligned with your company, your organization, and your company goals.
Share your vision.
When a new strategy comes online, you can be the first to hear about it, so be sure to share the details with your team, Oster says.
Share the data.
Share insights and insights from your company and the wider world that you can use to build your strategy.
Use your expertise.
A lot of people are using their skills to help solve challenges like this, and you’ll want to be the person to share that expertise with your employees.
If you’re hiring, you’ll also want to include a list of other people who have done social media management work, like the VP of social marketing for a health insurance company.
“It’s important to have that team that is experienced in social media,” says Oster.
“They’re going to be able to give you insights into what your company needs and what the social media is not doing well.
They’ll also be able provide you with insight into the challenges people face when they’re trying to get in front of their audience.”
To find the best social media strategies for your business, read on. 1.)
Know your target audience 1.
What are the social issues your company wants to solve?
Social issues can be challenging to solve.
People are often afraid to share personal information online because of the fear of being harassed.
But the reality is that there’s no reason you shouldn’t share some personal information, says Osters.
“People want to share their story, and there’s a certain amount of privacy that people are comfortable with in that space,” he says.
“But there’s also a huge amount of risk in sharing that information.”
You’ll want a strategy to help meet your company-specific goals.
Identify your audience.
People will often say to you, ‘Oh, I have a great idea for a social platform for my brand, but I’m scared to share it with my company because of what it could do to my company’s brand and its brand’s reputation.’
Well, that’s a valid concern, but that’s one thing that most of us are already doing in social spaces like Facebook and Twitter.
But there are many other types of platforms that are out there that are open to you as an individual and as a company.
If your company is trying to find the next big thing, then it’s important for you to know how you can leverage those platforms to create a more authentic experience.
Communicate with your customers.
When you hire, you’re going through a process that will allow you to share information about your company with your users.
But that information is not going to tell you what your users want to see, says Nita Varela, cofounder of Social Media Marketing Consultants.
You need to be a good communicator, and that means making sure that your communication channels are well-balanced.
“A good way to communicate with a customer is to make sure they’re engaged and they’re happy,” says Varel.
“And then to help them stay engaged, to get them to sign up for a service, to use their product or service.”
Communicating to your users, too, is important.
Many companies have a “community” section of their website, where people can interact with each other.
It’s a great way to build a sense of community.
But don’t just rely on that.
If a customer wants to find out more about your product, you might want to make them a “customer” by asking them to create an account.
Communication is the best way to learn how your audience responds.
It helps to understand what they’re really thinking and feeling