SeoWeb has begun to publish a new report that shows mobile web app usage on smartphones has grown from less than one percent of all web page traffic in 2013 to more than two-thirds now.
The company, which was founded by former Web designer Joe Saluzzi in 2005, said mobile app usage has surged from less then a tenth of one percent in 2013, to more then two-fifths in 2016, and has now surpassed desktop usage in terms of total web page impressions.
Seo is the latest web analytics company to be hired by Google and Facebook to track the web’s growth.
The report, published Wednesday, notes that more than one-third of web users now use mobile apps and is up from less, three-fifth in 2016.
It says this is the largest increase in mobile web use since Google acquired Woot, a mobile analytics company, in 2011.
The Web site says that in the first six months of 2017, web traffic grew from 4.4 billion web page views to nearly 9 billion, an increase of more than 500 million web pageviews, or about 6 percent, in a quarter of a billion web users.
Seowith the average daily active users (DAUs), which includes web users who visit more than a thousand times a day, web pageview counts were up more than 200 million in the same period.
Web traffic also jumped by almost one billion in the fourth quarter of 2017 from the same time in 2016 to more in excess of 8 billion, Seo says.
Mobile app users now account for over half of the mobile web traffic, up from more than 50 percent in 2016 and less than 25 percent in 2015.
According to Seo, mobile web usage is growing at about half of what it was in 2016 in countries such as India, Brazil, and the United Arab Emirates.
Seoe says mobile web is growing in China, India, and South Korea, and in the United States and Europe, where mobile is growing fastest.
Seotoday says the mobile market in Europe is the fastest-growing segment.
Seoomet has the highest proportion of mobile users in the U.S. with about three-quarters of total mobile users, according to the report.