Business Insider / Getty Images”Google has become the world’s most popular search engine, while Yahoo has been relegated to second place in the search market share charts, according to data compiled by Google Trends.
Yahoo has gained some ground over the past few years as it has gained popularity as an alternative to Microsoft’s Bing search engine.”
Apple’s Safari and Firefox were also up over the same period, according data compiled from the Webmaster Central site.
The company that has gained the most ground over time has been Microsoft, which has become “the most popular browser worldwide”, with Chrome topping the charts as a search engine.
Apple and Google’s dominance in search is seen as having a major impact on their online advertising revenues.
Google is not alone in seeing its search results on the rise.
According to data from analytics firm SearchMetrics, the search engine’s share of the search ad market has doubled over the last five years, from about 3% to more than 9% over that period.